NAMJAI (น้ำใจ)
Turning passive scrolling into verified local action.
Overview
NAMJAI is the flagship initiative of Kind Lab Social, a proposed social map designed to connect communities asking for help with people ready to give. It would pin real needs to a shared local map and track support from the moment a request is posted until it arrives.
The Challenge
Across Thailand, posts asking for school supplies or flood relief scatter across social media. Supporters can’t tell what’s been promised, what’s still missing, or whether the request has been verified.
How It Works
Map-Based Discovery
Communities, schools, senior homes, local vendors, and volunteer groups could pin specific needs to a local map so supporters could see who needs help nearby.
Contribute What You Have
Supporters could filter requests by the help they can offer, from used soccer balls or an afternoon of volunteering to a ride in an emergency or financial support.
End-to-End Tracking
Each request would show what’s needed, what’s been pledged, and when the help reaches its destination.
Built-In Trust & Transparency
The proposed process includes verifying contacts and locations, asking community members to confirm requests, checking prices and vendors for larger purchases, and giving foundations a way to record income and spending openly.
Offline Inclusion
Village leaders and trained volunteers could post and manage requests for neighbors with limited internet access.
Our Approach: Starting With People
We’re in research and prototyping. We’re listening to teachers, donors, and community organizers to understand what would work across ages, devices, and levels of internet access before launching local school pilots.
Interested in testing the prototype or partnering on a local pilot?